Anit-itch and foot fungus cream Daktarin wanted to create a series of five-second pre-roll ads showcasing its efficacy. Getting a clear and engaging message across so quickly required carefully crafting pieces more like moving comic strips than traditional commercials. Storylines were boiled down to direct problem-solution narratives. Each set-up showed the impossible lengths foot itch suffers will go to relieve their suffering during high performance moments, while the entrance of Daktarin provided fast acting relief.
For this project, I acted as creative lead, concepting ideas, writing scripts, selling through to the client and overseeing final production.
