CEO Roundtable on Cancer China had a new initiative to promote mental health awareness in the workplace with a public service video.While Chinese companies are becoming more aware of the physical health of their employees, mental health issues are often ignored. We had the insight that the rise of big data has allowed Chinese companies to track their employees’ every movement, but it tells them nothing about their mental health.
Our video told the story of a Chinese worker named Chen and the tragic blind spots in his company’s employee monitoring.
My role as creative director in this project included concept development, scripting, client presentation, and production oversight.
