HealthCare.gov wanted to produce a campaign that would inform Americans about their ability to enroll or update their health insurance after a life event. It turns out that there were lots and lots of life events that could make a person eligible. So to help relay the information, we created a 30-second song that quickly took you through a bunch of the most relevant life events.
In addition to the song, we also created a series of assets for social media and digital display that referred to specific qualifying life events. Of course, they had to rhyme too.
Social/Digital
