3M wanted to make a big splash with the launch of its in-home water filtration system in China. To connect with consumers, we created a digital campaign where you could send a message and a drink of virtual water to your loved ones. This way they could take a drink of your “pure” messages of comfort and support. Because just like water, the connections we share with others are a vital part of our ourselves that we can’t live without.
For this project, I composed and performed an original song for the activation’s launch video. The lyrics to the song relate the warm feelings you get when you receive a heartfelt message from someone. Like water, they pour right over you.
